Felicia Atanasiu Blog » Art

Lady Alfa Romeo Work In Progress

Felicia — Mon, 19 Apr 2010 16:35:30 +0000

Illustration is all about sketches and planning. Although my signature illustration style seems very spontaneous, what I came to learn over the years, is that a great sketch can make up for a great illustration. When a client gets in touch and requires sketches, the first thing I do, is research the key elements that will play a significant part in the final artwork.

For example, in my collaboration with Alfa Romeo, I had to incorporate in the final artwork a racing car. My research started with the vintage picture collection that I was given as reference material; after a look thorough all the images given, I fell in love with the 1930 Spider model, and decided to go to the Public Reference Library and find more images about Alfa Romeo, as well as about the car racing scene in the 30’s. From this point on, I had an idea about the direction I was taking. I knew it had to be surreal, fun, and of course feminine. This way, I came across my second main element, the sea serpent.I choose the sea serpent because it is present on the Alfa Romeo’s logo, and also because it carries the fantastical role that I was looking for.

Knowing what my main points of reference were going to be, I started sketching.

Bellow is an example of a refined sketch that was presented to the client and approved for further development. The final artwork can be found on the lifestyle illustration gallery page of my website:

Cover Illustration for Poetry Chapbook

Felicia — Wed, 03 Mar 2010 00:41:27 +0000

Ronald P. Frye Publishing company based in Toronto, decided to reprint the Ryerson Poetry Chapbook Series. This project was initially envisioned and executed by Editor in chief of the Ryerson Press from 1922-1960, Lorne Pierce. A renowned figure in Canadian publishing, Pierce had a profound admiration for the poetry of this country. Ronald P. Frye & Co will publish only 250 copies of each book from the series, numbered and signed. These books are items for enthusiasts and those who appreciate high quality craftsmanship and artistry.

The book whose content I drew inspiration from, was “The Flute” written by poet Katherine Hale.

Speak Easy’s 14th Annual Illustration Show

Felicia — Wed, 12 Aug 2009 16:14:00 +0000

I am really pleased to announce that this year I will be part of the SpeakEasy’s 14th Annual Illustration Show to be held on Thursday September 3rd, 2009 at The Gladstone Hotel in Toronto.

Take a peek inside the collective imaginations of 30 talented illustrators whose work features original styles, techniques and media. SpeakEasy has a reputation for showcasing the talent of Toronto’s best illustrators. This colourful event is sure to be a myriad of fun in typical SpeakEasy Fashion.

Time & Space:Thursday September 3rd, 8pm-Midnight The Gladstone Hotel, 1214 Queen WestSecond Floor Lobby + Studio Rooms
Cover: Pay What You Can ($4.00 Donation Suggested)